Alicia Keys

Alicia Keys, who recently released a line of shoes with Reebok, has now signed up to help sell BlackBerry devices. BlackBerry CEO Thorsten Heins announced yesterday (January 30, 2013) that the Grammy Award winning singer would be the company’s new Global Creative Director.
Last year, Keys released the well-received album “Girl on Fire,” but the performer has been pushing into areas beyond music. Keys and her production company, AK Worldwide, recently worked with Bento Box Interactive on “The Journals of Mama Mae & LeeLee,” a storytelling app targeted at young children that is meant to spur a love of reading. She’s also written music for and produced a Broadway play (“Stick Fly”), and is the executive producer of a coming feature film, “The Inevitable Defeat of Mister and Pete.”