Digital marketing is regarded as a very important medium of marketing in this era where everything is digitalized: from the world to your client and even your prospects.

What this means for your business is that you need to be where your prospects are – on the internet. The first stop in creating a formidable online presence is to build your website.

Most people would say that their business is already profitable without a website and that they have even been conducting business activities without the aid of a website. I agree, but then, are you satisfied with what you are currently doing?

Do you think it is time for you to reposition your business where prospective clients can find you?

Do you want to be seen as a credible and thoughtful leader in your industry?

If your answer is yes, then you need a website for your business; and it’s not just a website, but an optimized website

BENEFITS OF OWNING A WEBSITE

• Cheaper way of advertising your business and services
• Market expansion to other countries where you cannot register a physical presence
• Provides information when you are out of the office
• Improves credibility and visibility of your business
• Source of information for investors and stakeholders
• Build authority and gives the impression of stability

Also bearing in mind that your website is your best sales weapon. Hence, when creating a website for your company, treat it as an asset you want to acquire – you plan for it properly and ensure that the objective of owning the website aligns with the company goal.

WHY CREATING A WEBSITE

• Generate targeted traffic
• Provide vital information about company services
• Build an e-mail list: sending newsletter and mails to visitors and client
• Bring the shop to the shoppers: most e-commerce website is created to allow the visitors shop and pay for products and have they delivered at their doorsteps.
• Engage the visitors/ customers
• Is a tool in fostering communication with potential customer. It should reflect your offline image and reinforce branding.

A website should be well structured and present information that is useful in raising awareness about your product and services and sparking interest in your business. These objectives would then set the tone for the content of the website and the message therein.

FUNCTION OF A WEBSITE

• Communication tool
• Provide valid information about your business
• Create positive awareness of your brand and reinforce the brand image
• Convert visitor to customers

Professionals help to conduct a review of some essentials on your site that may be obstructing your ability to attract and convert visitor to customers. While also offering suggestions on what you can do to advance your competitiveness on the internet.

                Extract from Tuesday, August 2013.The Punch Newspaper